¡¡¡¡China Shenzhen International Machinery Manufacturing Industry Exhibition, China Shenzhen International Plastic & Rubber Industry Exhibition and China Shenzhen International Mould & Product Industry Exhibition are large-scale professional international exhibitions organized by Shenzhen Machinery Association.
¡¡¡¡Since 2000, the exhibitions have been successfully held 10 times. Approved by UFI, SIMM & S.Mould & S.Plas firstly gained this honor in south of China, winning the recognition from the exhibitors and buyers home and aboard, and has become the most influential professional exhibitions in China. The exhibitions have become a platform for the worldwide equipment manufacturers to show their image, search for customer resource, gain market share and exchange technical information.

¡¡¡¡The global financial crisis accelerates the adjustment of world's industry structure, which provides an opportunity for China to participant in industry division. And the demand for rapid development of China's equipment manufacturing industry has not changed. Recently, the State Council passed the "Planning of Equipment Manufacturing Industry Restructuring and Revitalization", whose key point is to raise the technical level of equipment manufacturing. The restructure and upgrade in industry in Shenzhen and its surrounding area result in rapid change and adjustment of all the industry chain, and bring a strong requirement for upgrade of equipment manufacturing technology.¡¡

¡¡¡¡Pearl River Delta region has a flexible market mechanism and well-developed industrial economy, especially in the consumer electrical and mechanical industries; cars, auto parts and their related industries; IT, OA and other electronics and information industries; as well as watches, jewelry, gifts, toys and other industries. Pearl River Delta Region is also the world's most important manufacturing base and international procurement base. It is these powerful industrial advantages that constitute the industry cluster of equipment manufacturing in the Pearl River Delta region which takes Shenzhen as central, and develops a huge market demand for metal working equipment, mould manufacturing technology, material industry, tool, and various metal and non-metal products.